Prius Pride
When you get a new Prius (which was the car you really wanted to buy two years ago but ended up with a Rav 4) you get to hear about all sorts of other people who wanted to get a Prius or DID actually get a Prius, including your neighbor's relatives, whom you see only when they drive up from out of state in the megamotor---such a gas-guzzler that you have actually exchanged e-mail with someone in another COUNTRY who has complained about this family's vehicle; and that makes you think Toyota needs to come out with a bumper sticker that says, "MY OTHER CAR IS A PRIUS."